Commerce over mobile devices is booming across the globe. According to Internet Retailer research, there are almost 100 retailers in US, big and small, in m-commerce today. Mobile commerce is still in its infancy and is showing a lot of promise.
Recently I did some research on mobile commerce sites layout and features and come up with few best practices...
1. Keep It Simple: Mobile commerce sites should be lightweight. So keep the required content and use images when necessary. 1-800-flowers mobile site is the best example to this
2. Keep the Products up-to-date: Update product catalog and attributes daily if necessary
3. Few clicks to checkout: keep the number of clicks as few as possible from the homepage to the checkout. Amazon mobile site is the best example to this
4. Assurance of Security: Ensure a secure mobile interaction through customer authentication and fraud detection.
5. Market the mobile store: Promote mobile store on mobile search sites and ad networks.
6. Update the order status: Update users of any changes in the status of their order.
7. Device/Network Neutrality: Users should have access the site regardless of their mobile device and service provider.
8. Track the Mobile sites statistics: Track site visitors and orders on a daily, weekly and monthly basis.
9. Shortcuts for frequently‐used activities: Provide programmed shortcuts for popular and frequently‐used activities.
10. Redeem coupons: Allow customers to present and redeem coupons via mobile device.
Recently I did some research on mobile commerce sites layout and features and come up with few best practices...
1. Keep It Simple: Mobile commerce sites should be lightweight. So keep the required content and use images when necessary. 1-800-flowers mobile site is the best example to this
2. Keep the Products up-to-date: Update product catalog and attributes daily if necessary
3. Few clicks to checkout: keep the number of clicks as few as possible from the homepage to the checkout. Amazon mobile site is the best example to this
4. Assurance of Security: Ensure a secure mobile interaction through customer authentication and fraud detection.
5. Market the mobile store: Promote mobile store on mobile search sites and ad networks.
6. Update the order status: Update users of any changes in the status of their order.
7. Device/Network Neutrality: Users should have access the site regardless of their mobile device and service provider.
8. Track the Mobile sites statistics: Track site visitors and orders on a daily, weekly and monthly basis.
9. Shortcuts for frequently‐used activities: Provide programmed shortcuts for popular and frequently‐used activities.
10. Redeem coupons: Allow customers to present and redeem coupons via mobile device.
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