BuzzCity recently released the findings of its study of mobile Internet users across the globe. The survey investigated the brands (products and services) that are likely to meet the needs / interests of mobile internet users and influence their purchasing decisions. The survey was conducted in ten countries from 7 th May 2009 to 17 th July 2009.
The study found that the following brands were the most favoured by mobile internet users across the globe.
The study found that the following brands were the most favoured by mobile internet users across the globe.
(Source: BuzzCity)
The survey revealed that users typically base their preferences on brand performance, reliability, price, style, reliability, quality, value and trust. The study found that although 54% of mobile users would recommend a brand to their peers only 4% would in reaction to a specific sales promotion. This finding offers brands significant insight when it comes to the type of campaigns to run over a mobile platform.
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