Mobile technology has become powerful month by month and that it has a dramatic impact on the future of retailing. Social media experts saying that mobile technologies will definitely change the way you interact with your customer, the way people shop, the way you manage your brands, and the way companies advertising. The coupons, promotions, and bar-code readers for mobile phones will be more competitive. And the U.S. retail industry is behind compared with its Asian and European counterparts. For example, Japanese consumers can scan food items using the barcode reader included in their mobile phones so they can easily check the freshness.
I think M-commerce may not be explode in next 1 or 2 years, but it is likely to continue growing steadily as more wireless devices become available, and more and more apps are released to facilitate “anywhere shopping”. The biggest challenges we will see with m-commerce over the next few years will be a continuation of the struggles that retailers have facing today such as: lack of standards, lack of ubiquitous wireless network coverage, security violations, user experience confines, and negative notion about the m-commerce investment.
In US, few retailers already have m-commerce capabilities and those includes: 1-800-Flowers with the Mobile Gift Center; Sears with Sears2go; Polo Ralph Lauren with m.RalphLauren.com; Target with the creative Target Gift Globe app; Amazon with Amazon Remembers, which enables users to take a picture of a product and the same will saves on Amazon’s servers as well. Once your picture is on its servers, Amazon will attempt to match your picture up to a product. If it’s successful, Amazon will shoot you an email to let you know; and PETCO’s pilot program, where customers can use their mobile phones to get ratings and reviews of products in stores.
I think M-commerce may not be explode in next 1 or 2 years, but it is likely to continue growing steadily as more wireless devices become available, and more and more apps are released to facilitate “anywhere shopping”. The biggest challenges we will see with m-commerce over the next few years will be a continuation of the struggles that retailers have facing today such as: lack of standards, lack of ubiquitous wireless network coverage, security violations, user experience confines, and negative notion about the m-commerce investment.
In US, few retailers already have m-commerce capabilities and those includes: 1-800-Flowers with the Mobile Gift Center; Sears with Sears2go; Polo Ralph Lauren with m.RalphLauren.com; Target with the creative Target Gift Globe app; Amazon with Amazon Remembers, which enables users to take a picture of a product and the same will saves on Amazon’s servers as well. Once your picture is on its servers, Amazon will attempt to match your picture up to a product. If it’s successful, Amazon will shoot you an email to let you know; and PETCO’s pilot program, where customers can use their mobile phones to get ratings and reviews of products in stores.
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